Lawn Master Franchise Business Facts:
WHY CUSTOMERS CHOOSE US?
The main reason we find is that all of our competitors use the words “lawn care experts” quite loosely. If you look at all of our competitors’ websites and other advertising material, you find that they all refer to themselves as “lawn care experts”, but they have no experience or qualifications to actually back it up.
As a result of this, the service levels and knowledge they provide fails to meet the customer’s expectations, and the customer therefore looks elsewhere.
THE MARKET IS CHANGING IN THE UK
With many businesses, customers usually buy on brand awareness and company size alone as people tend to assume that this is the best option. However, the market is changing with lawn care as people realise that the condition of their lawn is not as good as it could be. They therefore look for a more experienced operator to continue maintaining their lawn.
Because we have spent years emphasising the message to our customers that they should only use a qualified greenkeeper or groundsman, people are now more likely to use Lawn Master, especially since lawn treatment services have become more established in the UK.
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312+ Lawn Care Professionals Employed Nationwide